No, Really.
If you are one of those people whose site tries to tell the potential customer how wonderful you are, but not how you will solve their problems, is a failure.
Remember that first date with an old love? They spent the first part of their relationship trying to persuade you in how great they were, then later you found out differently. Talk is cheap, customers want results. That's what customers care about - solving their problems. Now.
Too many organizations believe that a web site is about opening a new marketing channel or getting donations or to promote a brand or to increase company sales by 15%. Wrong. It's about solving your customers' problems.
Source: Web Pages That Suck
So many of my past customers wanted to add information on their website that told the user "we're number one in sales" or "we have the best..." I told them that as a user of their site, I really didn't care. I want a good product at a good price. Can your site at least tell me that? That is one of the main thrusts in each website we build for our customers: tell the customer what you do and how you can solve their ills. Anything else is fluff, and you have the potential to lost that customer.
There are 3 things that must take place for a successful website "conversion". The potential customer must:
- Find your website
- Quickly determine if you can solve their problem
- Easily find contact information about you (phone, location, contact info)
The content and layout of each website we create focuses on three things. Overlay that with eye-catching design and thought-through layout that re-assures the customer that you are a quality business that will solve their ills.
Don't waste your time or money on "build your own" websites that rely on cookie cutter templates and nothing to get your site seen. Let a professional help you actually realize ROI for your web presence. If you need a website for a Oklahoma Small Business that needs quality design services, contact Websites That Work today.
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