This is the amount of time your website has to tell people what your about, and how you can cure their problems. You should be able to look at the home page of any site and figure out what the site is about within four seconds. If you can't, the site is a failure. That is why good web design encompasses more than just a pretty page, it takes into account how the potential customer reads and highlights the important items, items that are important to you and to them.

During the development of a website, people have the propensity to think that the user is going to closely examine every sentence in their website. This isn't the case. Next time you visit a new website, pay attention to how you read over it. You don't start at the first sentence and read through, you scan the page, looking at key words highlighted throughout the site that matter to you.

Also, four seconds the average amount of time a user will wait for a page to load before he or she hits that back button. So lean, fast-loading, yet aesthetically-pleasing pages that provide the user what they want is where it's at, and where you wanna be.

If you don't have a website, or if your website isn't getting enough "nibbles", then contact Websites That Work for a free estimate. We specialize in high-impact websites for small business.